What's been developing in the Instant photo world?
Instant photography has gone through some changes over the years. How so?
- Instant photos have become more instant. Due to improvements in technology, the development time is shorter.
- The cameras are now decked out with some serious mod-cons (but manage to keep their quirky designs).
- You will notice there are now film cartridges that do not have the battery inside them.
- Contrary to popular belief… you really shouldn’t “shake it like a Polaroid picture” (sad but true).
Things went quiet on the instant photography front for a while when our old pals Polaroid fell on hard times. However, it all started to shake again when camera-giant Fuji broke into the instant photo game. Although Fuji has been steadily adding more modern and sophisticated instant cams to their range, they have been pretty difficult to come by outside of Asia.
This is where Lomography makes an entrance. We have got together with Fuji to bring you the Instant World where you can lay your hands on the widest and most exciting selection of instant cameras and films.