1992: The Lomographic Society International is founded
After seeing its incredible images, the demand on the streets for a LOMO camera exploded! Soon, the best sources (and worst-guarded security posts) of the former Eastern Bloc were employed for the clandestine import of these little wonders. In 1992, the Lomographic Society (Lomographische Gesellschaft) was founded in Vienna, with the aim of spreading the message of LOMOGRAPHY throughout the globe. Exhibitions, "Lomo Embassies", parties, workshops and tours were begun to expose and convert as many willing participants as possible to the Lomographic lifestyle. Truly, the whole progression was more spontaneous and reactive than could have ever been predicted.
There was one little problem with this gloriously expanding demand – an ever-diminishing supply of the LC-A. To find the solution, our intrepid "Wieners" journeyed to the horse's mouth - the LOMO Optics factory of St. Petersburg. Relating the news of the worldwide Lomographic explosion (and engaging in some hard negotiation), the Society members successfully convinced the LOMO factory heads and Mr. Vladimir Putin (the Vice Mayor of St. Petersburg at that time!) to begin full production of the amazing LC-A once again - ensuring that all the hungry Lomographers across the world would be guaranteed a steady supply of this Russian analogue wonder.
The 10 golden Rules are created
- Take your LOMO everywhere you go.
- Use it anytime - day or night.
- Lomography is not an interference in your life, but a part of it.
- Shoot from the hip.
- Approach the objects of your lomographic desire as close as possible.
- Don't think.
- Be fast.
- You don't have to know beforehand what you've captured on film.
- You don't have to know afterwards, either.
- Don't worry about the rules.