1997: Production of the LOMO LC-A is secured
Following the meetings in St Petersburg, LOMO PLC officials debated how they could still produce the camera at affordable costs. Even though most department leaders were against continuing production, the director general of the company finally gave the green light. Despite the increasing prices and effort required to keep the camera in production, the growing worldwide popularity of Lomography was also seen as a distinct advantage to LOMO PLC's global image. All possible and impossible changes to make camera production affordable for the Lomographers were done. As a result, production of the LOMO LC-A was resumed!