Epilogue
• Fifth Lomography show at Photokina 2008
• Gigantic LomoWall with 100,000 analogue photo prints
• Worldwide Lomography online competition call
• Lomography workshops for novice and the experienced shooters
• Discussions and courses by experts on analogue life
• Daily Lomography Analogue Lounge with live music performances & bar
For the fifth time we were invited to present the world of Lomography at the Photokina 2008 in Cologne, Germany, this year receiving a total of 200.000 visitors. This year we have chosen the theme “The Future is Analogue” both, as a statement of our belief in an analogue future, and a celebration of the unique creative film use coming directly from the one million+ Lomographers, who devote themselves to creative analogue photography, embrace analogue lifestyle, and who are the very core of who we The Lomographic Society International are. This opens up a visual dialogue upon which a base for discussion and development is made.
To achieve an insight into the Lomographic community’s subconscious associations to “analogue,” we created a poll on this subject. We wanted to know what Lomographers associate with the terms analogue and digital, how they think about themselves and the way they consider the future. Following the survey and inspired by its results, Lomographers were called on to submit their images to a worldwide online competition. The submitted images of their individual approaches and examples of the analogue essence the capabilities of their analogue tools, the wide spectrum of their experiments with film and light, and their vision for the analogue future were then used to create the exhibition that will be presented at the Photokina.
The huge LomoWall, creatively designed with 100,000 film photo-prints collected from the submissions to the international competition, was just the start. The Lomography Analogue Lounge spread out over a 500 sq. metre central space on the fair’s grounds featured a plethora of analogue programmes. Visitors could participate for free in workshops for both novice and more experienced shooters, and in LomoWall Building sessions. Be it about medium format photography, multilens cameras, the Camera Obscura, or discovering the wonders of cross processing, play-offs with light or trials with real film, exploring panoramic perspectives, analogue body transformation or about LomoWalls – the Lomography Lounge was an area dedicated to the world of analogue photography and lifestyle.
Talks and podium discussions with International Lomographic experts, fascinating individuals with dynamic cultural and artistic backgrounds, and all those with great love, passion and knowledge for the world of analogue were free to the public. From the exposure to digital characteristics of the past and philosophies on analogue love, to the Diana Dialogues – our special guests were devout narrators of the analogue perspective.
The Lounge also offered a complete insight into the latest projects and products in the Lomography world, and served as a meeting-point and chill-out area before, during and after rummaging through the array of activities and workshops the fair had to offer. Every sundown from 5 PM to 8 PM great live bands from Balkan sound to jazz and The Lomography DJ marathon with invited artists of vinyl perfection provided grooves and moves for Lomographers and those affiliated. Austrian wine and (of course) Russian vodka for everybody at the LomoBar guaranteed full determent from boredom while the live sounds shaked more than just a leg. Personal talks with friends and family of Lomography were also thrown into the deal.
The international Lomography team was happy to meet all of you at the Lomography Analogue Lounge!