The digital present is over

Newsflash - We don’t need our mobile phones to breathe. Computers are not works of art. The internet is not as beautiful as the beach. An app will not save your life.

The Future is analogue

Analogue is authenticity. Analogue is truth. Analogue is reality. It’s time for us to embrace the Analogue Future. And what a fantastic future it is - A place full of love, joy, fun, sex and photography! There are so many exciting possibilities, so many new things to experience. So many snapshots and colours and shades and tones. So don’t delay - Join us on the Lomography love train. Destination Happiness!

The 10 Prophecies of the Analogue Future spell out how to turn our vision into a reality. Go ahead and accept the luck and surprises in life. Nay, don’t just accept them. Treasure them. Laugh about them. Love them. They breed excitement and exhilaration, ecstasy and elation. They are what make us free, they are what make us human. Let loose!

The Analogue Future is no pipe-dream. You really can make it a reality NOW. Remember golden rule No.3? Lomography is not an interference in your life, but part of it. Analogue photography encourages us to connect with the world around us, in the moment. So, don’t be detached from this reality. Embrace it. Embrace everything it has to offer. Go on and live the life of Lomography. Go and live the future…