The Diana Instant Square Camera The Hell with Perfection — Freedom for Photography!

The Diana Instant Square Camera

Shake off expectations and let the Diana Instant Square fill your frame with unpredictable beauty. There’s no re-take, no post-production polishing — you snap the shot and seconds later you hold a beautiful picture filled with strong, saturated colors and soft, moody vignetting in your hands. The Diana Instant Square isn’t about following the rules. It’s about being brave, challenging expectation and celebrating imperfection.

Features

The Iconic Diana Aesthetic: Strong, saturated colors; rich, moody vignetting; and all the unpredictable effects that made its 1960s predecessor an analogue classic. From striking light leaks to gentle watermarks, this creative instant camera takes gorgeous instant shots.

On Square Format Instant Film: Inspired by the sweet square frames of the original medium format Diana camera, we’re bringing luscious lo-fi effects to square format instant photography. Get creative with composition, and watch your beautifully balanced frames develop in your hands in seconds.

The Definitive 60s Design: As stylish as the 1960s camera that sparked our inspiration, our latest instant innovation features the definitive blue and black design. It’s instantly recognizable.

Fully Manual to Give You Complete Creative Freedom: The Diana Instant Square isn’t about following the rules. It’s about being brave, challenging expectation and embracing imperfection. That’s why we’ve made every setting fully manual. This is an instant camera that dares you to trust your instincts. It’s built to and push your photography skills to the next level.

Bulb Mode: Keep your shutter open for as long as you want to capture a beautiful night scene or a psychedelic light painting.

Unlimited Multiple Exposure Mode: Layer up the same frame with as many scenes as you like to create the shot of your dreams.

Compatible with a Wide Range of Flashes: Attach a flash to the hot shoe mount to splash your shot with a dazzling burst of light. You can even use the original Diana F+ flash!

Available with a Variety of Lens Attachments: Attach the 38 mm wide-angle lens, 110 mm telephoto lens, 55 mm wide-angle and close-up lenses, or 20 mm fisheye lens for even more artistic options.

Selfie Mirror: Take stunning self portraits and brilliant group shots.

History

It was the early 1960s. Mini skirts were swinging into fashion, and Beatlemania was taking the world by storm. In a small manufactory in Kowloon Bay, Hong Kong, engineers were knocking together a little camera that would change the face of photography forever.

The Diana camera was the very definition of lo-fi. It had a plastic lens that produced brilliantly blurry edges and super soft vignetting, and flimsy housing that led to light leaks and watermarks. Each shot was unpredictable, drenched in gorgeous analogue imperfections. Its unique beauty catapulted it to stardom, with professional photographer Mark Sink using it to snap Jean-Michel Basquiat, Grace Jones, and even the inimitable Andy Warhol.

You know what they say, though — nothing lasts forever. In the late 1970s Kodak cameras provided a more conventional approach to casual photography, and production of the Diana slowed and eventually ceased. Nonetheless, the unlikely charm of this 1960s lo-fi beauty lived on. When we got our hands on one back in the early 2000s, we couldn’t believe our luck. Blown away by the mesmerizing images it produced, we got to work on a brand new version. In 2007, we added the Diana+ to our ever-expanding collection of cameras.

We kept the strong, saturated colours and soft, moody vignetting that had us head over heels for the original, and added a touch of Lomographic love — a Bulb Mode for long exposures, a Multiple Exposure Mode to layer up unlimited shots on the same frame, a pinhole functionality for lens-less experiments. Now, after 10 years of special editions, creative accessories and thousands of incredible pictures, we’re bringing the iconic Diana aesthetic to square format instant photography.

Specifications

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