Celebrating 10 Years of the Diana F+


Inspiring the analogue community the world over, Diana F+ has doused our dreams in dazzling lo-fi lovability for ten tremendous years. And now it’s back with a brand new look. Inspired by classic 1960s American diners, our darling new Diana F+ 10 Years of Diana Edition comes in a gorgeous matte red and pastel blue design, complete with a rockin’ retro gold lens.

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Introducing the Diana Instant Square


Shake off expectations and let the Diana Instant Square fill your frame with unpredictable beauty. There’s no re-take, no post-production polishing — just the beautiful lo-fi magic of the original Diana sprinkled on square format instant film. With interchangeable lenses and experimental features, it’s built to let your creativity run wild. And for a limited time only, you can save up to a huge 35% on our brand new invention! Back the Diana Instant Square on Kickstarter now.

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A loving Lomography homage to the cult 1960s medium format camera

When we at Lomography first encountered the Diana camera — an analogue icon of the 1960s — we were instantly smitten.


Who could resist the charms of its beautiful, lo-fi photos? Something this classic and crucial to analogue photography shouldn't be forgotten. So, armed with the knowledge and the opportunity to rebuild the Diana from scratch, the Lomography Diana F+ camera was born in 2007.

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  • Meet the Diana Instant Square

    Did you know that you can get the iconic Diana aesthetic on square format instant film? Check out the Diana Instant Square!

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  • Meet the Diana Mini

    The little sister of the classic Diana F+, the sweet and petite Diana Mini provides a whole new Diana experience for Lomographers.

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  • Meet the Diana Baby

    The Diana just got even tinier! Get acquainted with our favorite pocket sized darling — the Diana Baby.

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  • Meet all the Diana Clones

    Continuing in the tradition of the original Diana, we here at Lomography are proud to offer a multitude of Diana clones. Check out our ever expanding selection of clones!

    Introduce Yourself